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Want to make your next trade show stand a success? Did your last exhibition booth bring enough quality leads? Looking for ways to improve your ROI next time you exhibit? Get valuable advice on how to stand out at your next exhibition stand. We will be talking about - how to choose the right show - marketing strategies that really work - innovative and budget friendly stand designs - if you should to exhibit abroad - online and hybrid events (and if they actually work) - latest stand gadgets - lead capture - how to save you money I will be talking to organisers, stand builders, software providers, venues and many more to give you as much insight as possible. Listen to SHOW UP - STAND OUT to make your stand ... well ... stand out!
Episodes
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
Why you should exhibit at a trade show?
This is one of the most fundamental questions when it comes to exhibiting.
Trade shows can be:
Expensive
Stressful
Drain resources
Uncertain when it comes to lead generation
So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?
Definition TRADE SHOW:
'An exhibition/event at which businesses in a particular industry promote their products and services' (Dictionary)
Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist
Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/
Time stamped show notes:
[1.46] Definition Trade Show
[6.00] Reasons to exhibit at a trade show
[7.50] Benefits of online and hybrid events
Connect with me and let me know what trade show and event related topics you would like to listen to!
https://annika-bowhay-marketing.co.uk/
https://www.linkedin.com/in/ann-kathrin-bowhay/
https://twitter.com/AnnikaBowhay
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